Though the store doesn't stock many Human Kinetics titles, according to promotions assistant Amy Farnbach, 'the ones we do carry sell reliably for us. We order it a few at a time.' The Boulder Book Store in Boulder, Colo., had a similar experience. It's the big names that usually do well in this category, but this has sold steadily since last September. Kay Marcotte, book buyer at Page One Bookstore in Albuquerque, N.Mex., told PW, 'We have done well with it, classifying it as a sports training book. But it is the general audience that is really driving sales for Strength Training Anatomy. Majors Company, and at some medical bookstores, including the NYU Health Sciences Bookstore, where it is shelved under physical therapy. He is also a power lifter and won the French power-lifting title in 1988.Īlthough some might find the drawings slightly exaggerated, they are accurate enough for the book to be stocked at one of the leading medical wholesalers, J.A. The drawings are all done by Delavier, who, in addition to being a journalist, studied at Paris's Ecole des Beaux-Arts to be a medical illustrator. Part of what makes it such an unusual training book with an international appeal is its full-color anatomical drawings of the muscles used in more than 100 exercises. Kleiner and Maggie Greenwood-Robinson's Power Eating.įirst published in France by Editions Vigot in 1998, Strength Training Anatomy has been translated into German, Spanish, Portuguese, Italian, Japanese, Korean and Dutch. Then, in January, five months after the book came out, Human Kinetics arranged for several tabletop and endcap fitness promotions at Barnes & Noble, Waldenbooks and Books-A-Million, together with the second edition of Susan M. 250,000), and featured Strength Training Anatomy in its consumer fitness catalogue. We didn't do anything for it outside of what we do for any other book.' The company sent out press releases and review copies, advertised in Muscular Development (circ. According to publicity manager Aisha Ansari, 'It's really a word-of-mouth book.

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